012 / 05 September 2014 / Features
Photography by Loyc Falque
Text by Raphaëlle Milone
Loyc Falque doesn’t shoot models—he creates muses. After transitioning from his role as a wardrobe and hair stylist, Loyc eventually picked up the camera himself and the results surpassed the expected editorial. Loyc uses clothing in a way that transforms his subjects, while seeming a mere extension of their individual characters. We were fortunate enough to hear from one of his frequent collaborators, Raphaëlle Milone, model and founder of OROR Fanzine, on what it is like working with Loyc and what he brings to his creative endeavors.
We first met in Paris two years ago on an awful day of shooting. Loyc was working as a hair stylist, and I was there as a model. The stylist arrived on the set (my bedroom, and the photographer was my roommate- how professional) and she looked like a cheap Britney Spears, dragging in these huge brown plastic bags, the clothes looking even worse than the plastic bags themselves. As she pulled everything out, Loyc and I looked at each other with the same comic, horrified face. It began like it often does: we connected through taste.
We started talking about our favorite magazines, fashion eras, our dream designers, ad campaigns we would never forget, authentic fashion icons… all while Loyc was brushing my hair. I think we mentioned Nicolas Ghesquiere's collections for Balenciaga, Steven Meisel’s campaigns, Miuccia Prada, Martin Margiela, Carine Roitfeld, Suzanne Koller, magazines like i-D, Self Service, Interview or Façade in France, Kate Moss in the early 90’s…
We found out we were amazed by fashion for the same reasons, we both ignore the bad side of this little world, what we like in it is that it is one of the greatest bridges between the mainstream and every type of art and culture. Fashion is not afraid of the unseen, the bizarre and the un-perfect. A fashion story can be very rich, it can get its inspiration from an horror movie as from a Quattrocento painting.
You can create a whole world and put a lot of yourself in a fashion series, just like an artist, a filmmaker or a writer would do (in a much more superficial way, but it’s still something!)
Loyc and I understood that very quickly, that is why our intern and assistant experiences (Loyc as a stylist and me assisting an art director for a fashion magazine) didn’t last long. We clearly preferred to make things our own way. What was the point if we couldn’t be completely authentic? If you are not authentic you cannot be original.
So, after searching a few months for a work soulmate, without any success, we both decided to help each other and to make our own stuff. It’s easy when you know what you want.
When he had Alaïa, Dries van Noten, Prada, Margiela or Courrèges, he called me because there are my favorite designers, and for a few hours we were like kids in the streets of Paris.
I think what is very impressive is how naturally Loyc does things. He is very instinctive, he always decides in the moment and it always works. He is very precise and at the same time very humble in the way he works. He doesn’t say much, he just does.
When I arrive at his place, the looks are ready, on the bed. We have a big breakfast, talk for a long time, but not about what we are going to do. There is no moodboard, no intention note. We don’t really set out to do anything other than to have fun and to try to make beautiful pictures.
Since I think Loyc has a strong visual identity, he can afford to collaborate with other photographers. He has his little personal twists, you will always be able to recognize a look made by Loyc. But to make things work perfectly, he needs a girl that can inspire him with a strong personality too, and a photographer who shares his views instinctively, or the collaboration cannot completely work.
Last week for example was a very freestyle shoot: I had asked Loyc to make a fashion series for the first issue of a web magazine that I am currently creating; one night he came to my place, almost by surprise, with Jin Oh and Moon Kyu, two Korean friends, a young photographer and a young model-art director-illustrator. He had nowhere to shoot and he had these great clothes just for one day.
I was on my couch, drinking beers and watching a movie with a friend, while Loyc, Moon Kyu and Jin Oh started shooting in my tiny apartment. It was so messy, but I just saw the pictures, and despite the lack of time, light and set, they are amazing. I guess a good collaboration must be like that: a wild, unpredictable combination.
So for now, we are young, we know what we want as well as what we do not want, and we are ready to work hard to make our dreams come true.